Facebook Page Insights - 2011 User Manual

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Businesses will be better in a connected world. That’s why
we connect 800M people and their friends to the things they
care about, using social technologies that drive business
growth. Pages are where you connect with people.
With Pages Insights, you can:
• Understand the performance of your Page;
• Learn which content resonates with your audience; and
• Optimize how you publish to your audience so that
people will tell their friends about you.
Facebook Page Insights
Product Guide for Facebook Page owners
Get started .................................................... 2
Understand the overall performance of your Page .............. 4
Optimize how you publish to your audience .................... 6
Learn more about your audience ............................... 9
Conclusion: Focus on engaging your audience ................. 15
© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
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Summary of Contents

Page 1 - Facebook Page Insights

Businesses will be better in a connected world. That’s why we connect 800M people and their friends to the things they care about, using social techno

Page 2 - Get started

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.10Page InsightsNew Likes: The total number of uniqu

Page 3

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.11Page InsightsReach tabThe Reach tab helps you und

Page 4

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.12Page InsightsReach graph: This graph shows how m

Page 5

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.13Page InsightsPage Views: The number of times your

Page 6

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.14Page InsightsTalking About This tabThe Talking Ab

Page 7

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.15Page InsightsThe best way to get your audience to

Page 8

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.2Page InsightsTo see insights about your Facebook P

Page 9 - Fans tab

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.3Page InsightsYou can review your Insights data thr

Page 10 - Page Insights

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.4Page InsightsThe four metrics at the top of your I

Page 11 - Reach tab

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.5Page InsightsPeople Talking About This: The number

Page 12

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.6Page InsightsYour ultimate goal as a Page owner is

Page 13

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.7Page InsightsBy clicking on any data point in this

Page 14 - Talking About This tab

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.8Page InsightsThe Engaged Users graph allows you to

Page 15

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.9Page InsightsUnderstanding who your audience is an

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