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Quick Start Guide
Facebook Ads Quick Start Guide Page 5
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3
F
acebook Ads Explained
4
Difference From Search
4
Create a Successful Ad
6
Identify your goals
7
Know your audience
8
Create your ad and set your budget
10
Understand F
acebook’
s advertising policies
18
T
op Tips for Ongoing Management
20
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10
...
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Facebook Ads
1
Getting Started Guide
1
The Facebook Mission
3
Give people the power to
3
Introduction
4
Facebook Ads Explained 4
5
Difference From Search 4
5
Create a Successful Ad 6
5
Facebook Ads Explained
6
Ray’s Pizza
7
Identify your goals
8
Identify your goals
9
Know your audience
10
My Audience
11
I have three main groups
11
Create your ad and set
12
A good ad
13
A bad ad
13
CPC vs. CPM
17
Daily vs. Lifetime
17
Monitor Performance
18
Where do I start?
18
Advertising Guidelines
20
Continue to learn more!
20
Key Resources
21
Checklist
22
Why not cut-out
22
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