Facebook Ads Quick Start Guide download pdf (Page 9)

7

Identify your goals

What is most important to you as

a business owner?

Do you want to:

• Drive awareness of your company’s

Facebook Page?

• Increase recognition and awareness

of your business brand or name?

• Acquire new sales leads?

• Get more people to like your

Facebook Page?

• Get more people to visit your company

website or online store?

• Increase sales by offering a special

discount code for Facebook customers?

Tip

• The most effective ad campaigns focus

on just one goal at a time.

• For example, to encourage people

to visit your store during a one day

promotion for half-price pizzas, you

would create an event ad, highlighting

the date, time and location.

• To increase phone calls to your store

you would create an ad including your

phone number, encouraging users to

call your store now.

My Goal

I want to increase the

number of calls to

my pizza restaurant

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